Week 2

Identity

This poster is done by Theo van Doesburg and Kurt Schwitters in 1922. It is called "Kleine Dada Soiree" and was part of the Dadaism movement.

The Art

The poster was created to make people knowledgeable of the Dadaism movement and it was called the Dada show in which it was produced for. The two men went throughout Holland introducing and promoting the new art movement which favored " irrationality, chance, and offense to good taste."

Audience

The audience was anyone and everyone, however Doesburg and Schwitters made their way throughout Holland with the information of this movement with the poster only.

Intended Audience

The audience they probably wanted to affect was artists, like themselves, people interested in buying their work, and anyone who would understand and appreciate what they were trying to portary through this movement.

The Core message

I believe the core message of this piece was mainly to embrace a new type of art and instead of portraying everything as beautiful and perfect, to look at the other side of the spectrum and see something new.

Wanted Outcome

The wanted outcome of this whole poster and excapade was most likely to not only spread of the word of the Dadism movement, but to get their names and work out to move people as well.

Design

The design of this piece if definately something alot of people were not used to in this time period and I credit them greatly for spreading the word of the movement and this type of art. It says you don't always need images for art to be interesting and well.. art!